Have you ever wondered where your region would rank in a list of Britain’s slimming hotspots?
The data collected from 2,334 respondents across 12 regions produced some revealing findings. The North East topped the poll as the population most determined to shed excess pounds in 2016, with nearly 60% of participants citing “to lose weight” as their most recent resolution. They were also the most likely to have joined a weight loss community and bought nutritional supplements to support their ambitions. Considering that research carried out by the UN Food and Agriculture Organisation found obesity rates to be highest in the North East, these recent results are suggestive of a positive step towards healthier lifestyle choices.
By contrast, Londoners were the least inclined to have made the same resolution, with only 39% of survey participants claiming to have chosen pound-shedding as their aim. Instead, this demographic were far more concerned with other health-related goals, with 60% opting for resolutions such as eating more healthily, drinking less alcohol and quitting smoking. With fewer young people opting to drink or smoke every year, this puts the capital at the forefront of the clean-living cultural shift.
Other highlights from the survey include the finding that those from East Anglia are the least resolute when it comes to sticking to their New Year’s resolutions and those from Northern Ireland are most likely to employ a personal trainer. Whilst Scottish respondents indicated that their top reason for making a resolution in 2016 was to prove something to themselves (41%), a high proportion also admitted quitting due to lack of willpower (43%).
NORTH EAST WINS THE TITLE OF BRITAIN’S WEIGHT LOSS CAPITAL
Our survey revealed that the North East was the UK region most dedicated to slimming down in 2016. Nearly 60% of survey respondents from this area cited “to lose weight” as their most recent New Year’s resolution.
Not only did North Eastern respondents show a clear preference for weight loss related resolutions, but this population was also the most likely to have joined a weight loss community and bought nutritional supplements to support their ambitions. Furthermore, out of all 12 regions, the surveyed group from the North East exhibited the strongest desire to achieve their ideal shape as a key motivator behind their goal setting, with 28% of respondents selecting “achieving a dream body” as their main reason for making a resolution.
NHS figures suggest that obesity-related hospital admissions are highest in the North East, which has given rise to mounting media concern over the past few years. Considering this, it is unsurprising that survey participants from this area also felt the most pressurised into setting goals for the New Year in comparison to other populations. Revealingly, the North East also had the highest proportion of people who had spent over £1,000 on New Year’s resolutions over the past five years.
SOUTH WEST IS ONE OF BRITAIN’S TOP WEIGHT LOSS HOTSPOTS
Our study revealed the South West to be one of Britain’s top slimming hotspots. 47% of respondents claimed to have made a weight loss resolution in recent years, a statistic which was only beaten by the survey groups in the North East and Northern Ireland.
South Western participants also exhibited a highly social approach to achieving their New Year’s resolutions, citing “working towards a goal with family and friends” as the prime supporting factor for their goals. Out of all 12 regions, respondents from this area were also the most likely to encourage their children to make a New Year’s resolution (14%) and some of the least likely to embark on solo activities like starting a blog (2%) or employing a personal trainer (3%).
However, whilst the South West group contained a high proportion of weight loss resolution-makers from previous years, people from this region are least likely to create New Year’s goals for 2017, with 24% expressing no desire to set themselves a new aim in January. 13% of respondents also admitted giving up on recent resolutions due to lack of planning, making the South West the most disorganised region when it comes to New Year’s commitments.